Successful books in today’s market often benefit from robust marketing support from book publicists. While many of these campaigns are executed by professional PR people, authors themselves must also play a significant role in promoting their work. One of the most impactful actions an author can take is to ensure that the book and author pages on major bookselling websites are completed. Incomplete profiles or brief descriptions can hinder visibility. Comprehensive pages enhance online search results and provide potential readers with user-friendly information that motivates purchasing decisions.
Additionally, self-published authors must approach pricing thoughtfully. The pricing strategy for both print books and eBooks should align with the prevailing rates in their respective genres. If the price is set too high, potential readers may be deterred; conversely, a price set too low might lead to doubts about the book’s quality. It’s also strategic to offer introductory sales or promotions, such as free eBook downloads, to encourage readership. Such tactics can create initial traction, trigger sales algorithms, and consequently improve the book’s ranking in recommendations, ultimately leading to higher book sales.
While it is often true that social media posts alone cannot sustain a comprehensive marketing strategy, they certainly play a valuable role in it. To maximize effectiveness, authors should plan their posts by topic and schedule them consistently. A disorganized posting strategy may overlook valuable promotional opportunities. The objective is to share intriguing information about the book that sparks curiosity and raises awareness. It is advisable to avoid controversial subjects, such as politics, as these may alienate potential readers. Instead, focus on engaging topics that appeal to a broader audience.
An author’s website also plays a role in marketing efforts. It is essential to have a website with a page outlining the book, as fans, reviewers, and media personnel often seek additional information through this channel. Furthermore, incorporating a blog can be advantageous. Blog posts should be concise yet offer more depth than social media updates. The content on an author’s website remains constant, while blog articles can cover current topics related to the book. The optimal online presence reinforces the author’s brand and keeps the audience engaged, ultimately supporting the marketing strategy.
