so you made a website maybe it’s for your business blog or some service you want to offer and now you’re waiting for people to come visit but days pass and no traffic still your site feels empty like a shop with no customers the truth is this happens with almost everyone in the beginning it’s not just about making a website it’s about growing it the right way
a lot of people think they need to throw money at ads or hire fancy experts to get results but that’s not true there are smart simple ways to grow your website without spending a single rupee if you learn the basics and stay consistent you can do it all by yourself that’s why many beginners now go for a proper search engine optimization course which teaches them how to make their site strong without using paid ads
understand how search works first
before we talk about tricks let’s talk about how people actually find websites when someone types something on google like best cake shop near me or how to fix slow phone google shows a list of websites that match those words these results don’t show up by chance they appear because those sites used something called seo which means they made their content easy for google to understand and show to others
so if you want your site to appear on top you have to work on the right words right content and right signals that tell google your site is worth showing this is free you don’t have to pay google to rank your page you just have to play smart
pick the right keywords
keywords are the words or phrases that people type in search if you know what your audience is searching for you can use those words in your content and increase the chance of showing up in results for example if you run a bakery and people search chocolate cake in okara then you need to use that exact line in your website text
you can use free tools like google keyword planner or ubersuggest to find which words are searched more and which ones have less competition once you get a list use those keywords in your headings content image names and even in your website url
write content that people want to read
google loves fresh helpful and clear content so if your website has old boring or copy pasted stuff it won’t do well try to write in a way that helps the reader answer their question solve a problem or give something new for example if you sell handmade bags don’t just write buy our bags instead explain why your bags are better how they’re made and what makes them special
long content works better too try to write detailed articles around your products or services use simple english small paragraphs and useful tips so people stay longer on your site and enjoy reading
use catchy titles and headings
your title is the first thing people see whether it’s on google or on your site make sure it’s clear and interesting don’t write something boring like welcome to our site instead write something like get tasty homemade cakes delivered in okara in just 30 minutes that tells people exactly what you offer
use headings inside your content to break it up into small parts google reads those headings too and uses them to understand what your page is about
optimize your images too
images also help in seo but only if you use them smartly always rename your image files with keywords like birthday cake okara instead of random names like img001 and always add alt text to your images which means describing what the image shows this helps search engines and also makes your site better for all types of users
also try to keep image sizes small so your site loads fast because slow websites lose visitors quickly
make your website mobile friendly
more than half of the people use phones to browse websites if your site looks weird or broken on mobile then you’ll lose a lot of traffic google also gives better ranking to mobile friendly sites so test your site on your phone and fix anything that doesn’t look right
use a simple layout large text and easy buttons so people can navigate without zooming or getting lost
get links from other websites
backlinks are like votes when another website links to your site google sees it as a sign of trust you can get backlinks without paying by doing a few things like writing guest posts on blogs related to your topic commenting on forums or listing your site on free business directories
just make sure the sites you link from are clean and relevant don’t go after spammy places because google can punish that
use social media smartly
you don’t need to spend money on social ads you can still grow your reach by posting your content on facebook instagram whatsapp and twitter regularly share your blog posts deals updates and even funny content that fits your audience ask your friends and followers to share it too
use hashtags and join groups where your audience hangs out if your content is good people will visit your site from there
update your content regularly
google likes fresh content so even if you already have pages written don’t just leave them like that come back after a few weeks and update things maybe add new info new photos or fix any broken links this shows google that your site is active and growing
also keep adding new pages like blog posts how to guides customer stories or even a faq section
add clear calls to action
when someone visits your site they should know what to do next don’t leave them guessing add buttons like contact us buy now read more or send message so people stay longer and take action which helps your ranking and grows your traffic too
track your progress
use free tools like google analytics and google search console to see how your website is doing you can check how many people visited which pages they read and what words brought them in this helps you understand what’s working and what needs fixing
don’t stress if things move slow seo takes time but if you stay consistent results will come
avoid these common mistakes
some people do things thinking it will help but it actually hurts their site here’s what to avoid
don’t copy content from other sites
don’t stuff too many keywords in one place
don’t use bad quality backlinks
don’t ignore mobile and speed
don’t leave your site untouched for months
build trust with your visitors
your visitors are real people so treat them well add your contact info clearly write about yourself or your team show real photos and add reviews from happy customers this makes people trust you and once they trust they’re more likely to come back or tell others
make your website easy to use
keep your website simple no need to add too many moving things or popups make sure everything is easy to find like your products services contact form and about page if people get lost or confused they leave fast which hurts your growth
learn and grow more
every few weeks try to learn something new about seo or website building there are tons of free blogs videos and short guides that can help you even one small new tip can bring big change when you apply it right
